Franklinweg 2, 4207 HZ Gorinchem

Smart Badge


Turn your visitors into valuable leads

What does your badge reader do?

The badge reader(s) that you receive as an exhibitor during your participation are intended to make the visitor experience even better. With these readers, visitors can easily gather information about your organization, products and perhaps even vacancies. The number of badge readers that you receive depends on the EasyGo package you have chosen. The badge reader sends the information that you have uploaded in your My Easyfairs profile. This allows you to retain control over the information that you share with visitors.

How does it work?

Visitors can easily scan your badge reader on the stand with their badge (which they receive when entering the exhibition floor). As a result, they receive your product and company information (which you have uploaded via My Easyfairs) via e-mail the next day.

Your benefits as an exhibitor

Easily distribute your business information

Visitors who have not spoken to you can easily receive your product and company information via e-mail by simply scanning your badge reader with the badge they receive upon arrival.

Reduce costs and waste

Thanks to digital business information you save on brochures, catalogs and print material. So less (transport) costs and less chance that your visitors "lose" your material along the way.

Encourage the visitor experience

Visitors who scan your badge reader with their badge will receive your information digitally. They can easily share this data with their colleagues and acquaintances via e-mail or social media.

More contacts and possibilities

To generate optimal leads you can combine the use of your badge reader with the Visit Connect app (available from GoLeads). This puts you in the lead and scans the badges of interesting visitors that you spoke during your participation. In the app you can add notes and make comments so that following up conversations becomes even easier. In addition, encourage your visitors to scan your badge reader so that you can also exchange information with visitors that you have not spoken to. If you have GoLeads, GoPlus or GoPremium, you will receive the list of details of the visitors who have scanned your badge reader.

Simplify your follow-up after the exhibition

After the fair, you will receive a list of the visitors who collected your company information digitally. Done with the time-consuming entering of business cards or contact forms.

How does the Smart Badge work?

"Very accessible to visitors & easy to use."

"Great system to measure our impact."

"The ability to make additional contacts even when the booth is busy."

What should you do during the exhibition?

  1. Place the badge reader on your stand: in the view of your visitor, easily accessible and at the right height for easy scanning. Need advice? We are ready for you!
  2. The batteries of the badge reader will last a whole fair.
  3. Return the badge reader at the end of the day on the last exhibition day.
  4. If you have GoLeads, GoPlus or GoPremium, you will receive the list of visitors who have scanned the badge reader(s) at your stand. You can also request this information via My Easyfairs.
If you have GoVisibility, you can still upgrade to another package to get the list of visitors who have scanned the badge reader(s) at your stand. If you upgrade on time, you can also benefit from other features, such as the Visit Connect App. N.B. The badge reader that you rent remains the property of Poken NV. Non-returned badge readers will be charged € 500.
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