Everywhere in Flanders, Belgium and even far abroad Hoogstraten known for its strawberries. Our story began in 1933 with our strawberries and it is still our absolute top product. A few passionate people from the region were able to grow their passion for strawberries through the Cooperative into the quality brand that brings more than 30 million kilograms of strawberries to you every year.
It is the work of more than 120 family businesses that put all their knowledge and energy into our strawberries. By carefully picking, selecting correctly and presenting perfectly, they have made the worldwide fame of strawberries possible.
