Veiling Rhein-Maas GmbH & Co. KG
About us
Veiling Rhein-Maas in Straelen-Herongen is Germany's only flowers and plants auction and is centrally located in Europe. At the Veiling Rhein-Maas international marketplace, 2,100 suppliers from all over the world and 1,100 international customers meet in the ultra-modern auction hall, the heart of the auction, to sell products or buy them themselves.
More and more customers and suppliers of Veiling Rhein-Maas are also using the digital purchasing channels Remote Buying, Clock pre sales and Webshop. The Clock Service provides customers and suppliers with an additional sales/purchasing channel. Our marketplace, founded in 2010, is located directly on the Dutch border and is easy to reach thanks to its direct connection to the A40 motorway.
Turnover in 2025: €424 million
1 auction room with 8 LED clocks
Number of clocks: 4 clocks for flowers, 4 clocks for plants
several hundred customers’ seats in the autcion room
2,100 suppliers
1,000 customers
310,000 auction trolleys of flowers per year
Approx. 1 million CC containers of plants per year
Over 5 million transactions per year
10 kilometres of chain track
220,000 m2 of floor space
Watch our promotional film here: https://www.youtube.com/watch?v=LCuK7iEuBj8
Products & services
Purchasing in the auction room
The heart of Veiling Rhein-Maas is the ultra-modern auction hall with severel hundred customers' seats, in which a wide and deep assortment of cut flowers and potted plants is auctioned. The products are sold here at eight clocks - four for cut flowers and four for pot plants. An LED projection screen is installed above each clock, showing product photos and delivery logos, among other things. More and more customers and suppliers of Veiling Rhein-Maas are also using the digital purchasing channels Remote Buying (allows you to participate in the auction from any location via the Internet), Clock pre sales (offers customers the opportunity to reserve certain products offered at the auction clock at a fixed price on the day before the auction) and Webshop. The Clock Service provides customers and suppliers with an additional sales/purchasing channel. Our marketplace, founded in 2010, is located directly on the Dutch border and is easy to reach thanks to its direct connection to the A40 motorway.
Remote buying
The Veiling Rhein-Maas Remote Buying system allows customers to participate in the auction via the internet, regardless of their location. This means that customers do not necessarily have to be present in the auction room in Straelen-Herongen to buy flowers and plants. More and more customers are opting for online shopping, which, thanks to modern technology and functionality, meets all given requirements and is easy to use. The system allows purchasing at all eight auction clocks and, in addition, the observation of all transactions, follow-up lots and product images on a screen view that can be customised according to individual needs. Your advantages: - you save travel time and costs. - you need fewer buyers at the auction. - the purchase can take place at a location determined by you. - access to supply information before and during the auction. - mark interesting products in the supply lists and be reminded of them during the auction by an acoustic and visual signal. - enter a price in the supply list so that the system automatically bids during the auction. - the product photo shows you the goods on offer. - access to other Veiling Rhein-Maas services, such as compaction and quantity control.
Clock pre sales
The clock pre sales offers Veiling Rhein-Maas customers the opportunity to reserve certain A1-quality products offered at the auction clock at a fixed price on the day before the auction. This digital market channel is very popular with the auction customers, because they can reserve goods before the auction. For example, this can be done via a mobile phone. In addition customers know exactly what price they will pay for the respective products. Our customers can reserve the products on offer online at clock pre sales from 02:00 pm the day before until 05:45 am in the morning before the auction at the prices specified by the suppliers. On the supply page, all product information (incl. product photo), which is also displayed on the auction clock, can be viewed by the customer. When the goods have been delivered, the Quality Control of Veiling Rhein-Maas will check the product information of the suppliers and inform customers about any changes. The final purchase is made at the same time as the auction of the remaining goods of the supplier on the auction day.
Webshop
The Veiling Rhein-Maas Webshop is a valuable and modern addition to traditional purchasing and selling at the auction. This supplementary digital purchasing channel offers our customers an even wider assortment of cut flowers and potted plants. The logistical handling is carried out as usual by Veiling Rhein-Maas in Straelen-Herongen and is integrated into the Clock Service process. Your advantages: - additional purchasing channel - wide assortment: regional products, arrangements, niche products - flexible and location-independent purchasing - no additional costs - logistical processing as usual via Veiling Rhein-Maas
Clock Service
With the Clock Service, customers of the auction have a complementary purchasing option at their disposal. The Clock Service helps customers to complete their purchases at the clock quick and easy. If certain products are not available or not available in sufficient quantities at the auction clock in Straelen-Herongen, customers can order the product they are looking for from the Clock Service sales staff (at Clock Service rates). Your advantages: - quick, easy and reliable - comprehensive assortment - individual agreements regarding price, packaging and delivery - Price can be calculated to three decimal places
Service and Import Center
Our Service and Import Center will be pleased to help you simplify your delivery to us. The most important services here include the repackaging of delivered products, the storage and transport of products and the preparation of cut flowers. You are also welcome to address your individual wishes to the Service and Import Center.