Fruitmasters BV
About us
FruitMasters is a sales organisation with over 400 affiliated fruit growers and its head office is located in Geldermalsen. FruitMasters is responsible for the marketing of their fruit both domestically and abroad. FruitMasters guides the fruit from cultivation to purchase by the consumer. From sorting and packaging to marketing and shop floor presentation.
Thanks in part to the affiliated fruit growers, we are able to supply Dutch quality fruit directly from the source to (inter)national trading houses and retailers. FruitMasters in the Netherlands has its own facilities and logistics centre, making them an indispensable party for the fruit market.
Products & services
Strawberry
Yumio raspberry
Yumio is the brand behind the Rubin raspberry, developed as part of Dutch company BrightBerries' breeding programme. This variety combines strong genetics with stable yields, excellent shelf life and consistently high quality. Yumio thus addresses structural challenges in the sector, including climate pressures, labour shortages, market fluctuations and the increasing demands of retailers and consumers.