Dirk, a Strategic Business Manager with 35 years of horticulture experience, highlights the ongoing changes in the industry. He emphasizes that thanks to APIs, developments can accelerate, enabling faster data processing and sharing. “An API is the fastest and easiest way to access a library of data.”
Priva, already generating vast amounts of data, integrates information for a company-wide perspective through Priva One, its ultimate integrated solution for predictive, scalable cultivation. Priva One, launched this summer, integrates technologies from partners like Blue Radix, IUNU, and Source.ag, aiming to address fluctuations in energy, climate, and sustainability in greenhouse operations.
Dirk recalls the first step in horticulture digitization—the shift to Excel. While CSV files still serve their purpose, the industry is evolving, and APIs are crucial for keeping up. “Priva One helps growers scale profitability through data exchange via APIs.”
The development of Priva One is data-driven, offering insights throughout the entire cultivation cycle. Sensors now track how plants respond, providing crucial information on crop performance and disruptions, helping growers make better, data-driven decisions.
Priva’s Open Platform and API links are transforming the industry, opening doors to new opportunities. While customers may not see the API integration directly, they benefit from the outcomes, enjoying comprehensive datasets that lead to better decisions.
Priva also embraces autonomy in growing, allowing growers the freedom to choose which parties provide the technology. Through Priva One, growers can select the solutions that best suit their needs, even from local or startup providers. “We want to be the App Store of horticulture,” says CEO Hans Peters, with Dirk adding that Priva connects data libraries to empower growers, ensuring every solution adds value without unnecessary gadgets.