‘New solutions are needed’
Since 2021, Priva has been collaborating with Blue Radix to bring innovations to their joint customers. Hans Peters, CEO of Priva, explains: “We recognized the need to go beyond current results and functionalities. Experienced growers know that achieving the last extra kilo is the hardest, especially in an increasingly complex world with fluctuating market prices, changing weather, rising energy costs, and stricter regulations. New solutions are needed to reach the next level.” Dirk Prins, Lead Business Development Manager at Priva, adds: “By integrating AI into Priva’s process computers, we’ve seen growers manage more hectares effectively while improving their financial results. Reducing energy and water use goes hand in hand with increased yield. With Blue Radix’s Crop Controller, we can offer these benefits to all our customers.”
Impactful mathematics
“With the Crop Controller, we bring impactful mathematics to daily greenhouse activities like Climate and Irrigation control,” says Ronald Hoek, CEO of Blue Radix. “Algorithms process vast amounts of data continuously, and with the robustness of Priva’s process computers and Priva Connected, we make this accessible to every vegetable grower. It’s running in about 100 greenhouses across 17 countries, each feeling tailor-made. More growers are realizing the value of Autonomous Climate and Irrigation Control, regardless of company size or age.”
Unlocking new value
Hans Peters and Ronald Hoek agree that growers should always be able to choose the solutions that best fit their needs. “We both believe in an open ecosystem that unlocks value for greenhouse companies,” says Hans. The market will see and experience the teamwork of both companies working together for their customers.